Elements of a Best-Seller

Today I want to discuss the elements of a bestseller. Obviously, not all bestsellers can be considered great literature, but what most of them have is a story that keeps you hooked and wanting to read more. The way they accomplish this is by keeping the story moving. We’ve talked in the past about keeping the reader in the action, and that’s exactly what you’ll notice when you’re reading a bestseller.

Let’s take, for example, the Twilight series. Whether you love them or hate them, you have to admit that Stephenie Meyer is pretty good at keeping the reader caught up in the story. She throws in little bits of suspense here and there to keep the reader hooked. And it works. Even though nothing too bad ever happens to any of the major characters, there is always the threat of something happening to them that looms over the story, keeping the plot moving. That’s what you want to do in your story.

Keep in mind, though, that your readers trust you, and it might not be the best idea to keep foreshadowing action without ever letting it occur. This can become frustrating for your readers after awhile. So plan some kind of action for your story, and write towards it. I once heard someone say that you should always be writing toward your climax. So it might be a good idea to figure out what your climax is going to be right away. It will give you a direction to work in, and not only will that give your story momentum, it will keep you writing.

Probably the most important component of a bestseller is believable characters. Not all best sellers are well written, but they do have a magical way of connecting in an intimate, personal level with the audience. This is accomplished through characters that the reader can relate to. The author Peter Rubie, once wrote that “the story is not about what happens, but the character to whom it happens.” You might have a good plot, but if the reader doesn’t care about the character it happens to, your have nothing.

Make your characters feel like real people. Give them thoughts and feelings and flaws. Make them people that your readers will like and understand. Use your story as a way for your audience to get to know your characters gradually. If you put everything you know about a character right in the beginning, a reader is going to wonder: “why should I care about this character, anyway?” Think about it this way – when you make a friend, you don’t find out everything about them right away. Little pieces of their lives unfold naturally over time as you get to know them. It works this way with characters, too.


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